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US investor buys 196 build-to-rent homes in south London

A US investor has bought 196 build-to-rent homes in south London for £100m.

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The King George’s Gate development, Earlsfield
Principal has forward funded two build-to-rent blocks at King George’s Gate, Earlsfield (picture: Principal Asset Management)
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LinkedIn IHLA US investor has bought 196 build-to-rent homes in south London for £100m #UKhousing

Principal Asset Management has bought the homes across two sites in south-west London from separate house builders.

It has acquired part of the King George’s Gate development in Earlsfield and a newly completed block at Clapham Park in Clapham.

The Iowa-headquartered investor said it is seeking to buy build-to-rent homes with fewer amenities to keep costs “competitive”.

In Earlsfield, Principal has forward funded the purchase of 130 homes across two eight-storey buildings, forming part of the wider King George’s Gate masterplan.


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The masterplan, which is being developed by house builder Taylor Wimpey, comprises eight buildings with a mix of private rent, shared ownership and affordable homes.

Principal has acquired two buildings overlooking the River Wandle, which will include roof terraces and an estate concierge. The project is set to complete in 2027.

The investor has also acquired a 66-home building in Clapham, which reached practical completion in November 2025.

The block is part of the 2,500-home Clapham Park regeneration being developed by a joint venture between house builder Countryside Partnerships and housing association Metropolitan Thames Valley Housing (MTVH).

Principal has appointed Pinnacle Investments and Pinnacle Group, both owned by housing association Hyde, to operate and manage the Clapham homes.

Chris Game, fund manager at Principal, said: “These acquisitions reflect our conviction in the UK residential market and our strategy, which focuses on well-located, high-quality assets that offer durable income and downside protection.

“Both investments benefit from strong local fundamentals, excellent connectivity and limited competing supply, making them well-positioned to deliver a quality rental experience for tenants and attractive long-term outcomes for our client.

“The low-amenity operating model is designed to keep costs competitive while meeting occupier requirements, supporting long-term rental growth and resilient income.”

Principal was advised by Newmark on Earlsfield and Harris Associates on Clapham Park. DAC Beachcroft, Greenberg Traurig, Arcadis and Pinnacle Investments also advised.

Taylor Wimpey was advised by Savills and Osborne Clarke. The Countryside Partnerships and MTVH joint venture was advised by Mayfair Private Office with Trowers & Hamlins.


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