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Hyde applies to register four new for-profit providers

Large housing association Hyde Group has applied to set up four new for-profit providers.

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Hyde is looking to register four new for-profit providers
Hyde is looking to register four new for-profit providers (picture: Hyde Group)
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LinkedIn IHLLarge housing association Hyde Group has applied to set up four new for-profit providers #UKhousing

The 118,000-home landlord has revealed the names of four new companies it aims to register with the English Regulator of Social Housing as for-profit providers.

Hyde Harlescott, Hyde Heathwood, Hyde Hollands and Hyde Humber are all listed in the group’s 2024-25 accounts as companies “subject to an application to be a for-profit registered provider”.

All four companies are wholly owned by Hyde Group through one of its not-for-profit registered providers, Martlet Homes.

Plans for the new for-profits were first announced in late 2024, when Hyde’s then-chief investment officer Guy Slocombe told an Inside Housing event that “three new for-profits” were in the pipeline and would be partnerships with “three new investors”. He did not reveal their identity.

Hyde already part-owns one registered for-profit provider, Halesworth Limited. Halesworth completed its registration with the English regulator in 2022. Hyde then sold a 50% stake in the for-profit to French insurance giant Axa.

Halesworth was intended to grow alongside a development vehicle, Newton Development Partners, in which Axa, Homes England and Hyde had invested £200m of equity. However, the plan hit the buffers in late 2022 due to the impact on capital markets and asset pricing resulting from the previous government’s mini-Budget.

The housing association has also struck a series of shared ownership deals with investment giant M&G in recent years. Under the agreement Hyde manages shared ownership homes that are owned and funded by M&G’s for-profit provider.

Currently, there are just 80 for-profit providers in England registered with the Regulator of Social Housing (RSH). Registration can take up to two years, with many applicants failing. 

The difficulties of registering a new for-profit has led to a lucrative trade in selling existing pre-registered for-profits as shell companies to new players wishing to enter the affordable housing market.

Last month a for-profit affordable housing provider called Castle Housing was allegedly sold for £4m, although earlier for-profit sales have fetched closer to £2m.

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