For-profit buys 179 affordable homes in largest deal to date

PPHA has been backed by Manchester-based investor HSPG since 2020, which has now invested more than £300m in affordable housing through PPHA since acquiring the provider in 2020.

In a separate agreement, HSPG also recently bought 45 homes in Coventry from Persimmon Homes.

Daniel Watson, head of PPHA acquisitions at HSPG, said: “With more than one million people currently on the social housing waiting list and 164,000 children living in temporary accommodation, we need to get more affordable homes on the market as soon as possible, and that is what we are committed to at PPHA.”

Paul Rodgers, group director of partnership homes at Persimmon Homes, added: “This agreement will provide a major boost to affordable housing delivery across Leicestershire, Northamptonshire, Suffolk and Dorset in the next two years, providing sustainable and affordable homes for over 640 local residents.

“We have an excellent partnership with HSPG and Persimmon looks forward to working with them in future to deliver more of the high-quality affordable homes we so desperately need.”

There has been increasing for-profit activity in the sector in 2025. Earlier this year, Inside Housing looked at who the biggest players are, who is backing them and what strategies they are taking.

The rise of for-profits – registered providers backed by private capital – is one of the biggest stories in housing. Property agency Savills believes for-profits could own 150,000 homes in England by 2030, up from 43,000 today.

In a recent exclusive interview, Savills Investment Management set out how it plans to grow its for-profit provider – and its message for housing associations.